I can’t wait for the Spring Fever #SoxUp at the Absolut Clubhouse at Fenway Park taking place on Thursday, February 25th.

The Boston Red Sox along with The Social Marketing Hub (we will be talking more about that later) are joining forces to bring you this awesome night of networking and fun.

Learn more by watching this short video promo filmed by Steve Garfield himself in one of the awesome Pavilion Suites at Fenway. Tickets are limited so I encourage you to buy yours ASAP! http://soxup.eventbrite.com

A huge THANK YOU to our #SoxUp sponsors including: Tungle.me, Awareness, Inc., Brightcove, Sullivan Tire, Soxology and Kodak! 

See you there!!!!

It all started during a discussion with Michael Schneider about the burrito, which we both agree  is the perfect food. We thought it be great to get a bunch of people together who also felt the same way about burritos as we did.

The BurritUp was born.

You see, one of my favorite things to do is bring people together around common interests and passions. In this case, the focus was centered around the burrito – plain and simple.

The plan was to keep this little TweetUp low-key, but the day I posted the event on Eventbrite, it was written about within The Brookline Tab Blog by Neal Simpson (who also attended the BurritUp with a photographer for a story he wrote about the event here). Through the power of word of mouth, or Twitter in this case, buzz continued to build about our little “BurritUp” and before we knew it, there were 60 people signed up to share some burritos with us.

John Pepper, CEO and founder of Boloco, who always looks for opportunities to connect with customers offline as well as online, loved the idea and decided to come along. He also gave all the BurritUp attendees gift cards to come back for a free burrito. Before the BurritUp began we had a chance to ask him a few questions about how he uses social media to market Boloco and future plans for the business. Please check out the video interview below.

Ultimately 45 burrito lovers came out to the first ever BurritUp. Which goes to show you that all you need is a great idea, passion,  and some amazing people with big appetites and you have all the ingredients for a successful event! This will certainly not be the last BurritUp and there were a lot of grumblings about other food-related TweetUps that we are sure to see soon!

Want to get a taste of what the BurritUp was all about? Take a peek at this video slideshow of the BurritUp I created below using Animoto’s new video feature (very, very cool). I also included a photo slideshow Steve Garfield pulled together using Animoto (Thanks Steve!)

Other BurritUp photos can be found on Flickr. Videos from the BurritUp can be found on BurritUp TV.

Be sure to follow @BurritUp on Twitter for news about future BurritUps and just talk about burritos.

I have attended and been involved in planning many TweetUps over the past year with my first being an impromptu one I “organized” with @girlgamy and @Geechee_girl at Pocos Bow Street Cantina in Portsmouth, NH. I use the word organize loosely because all we really did was decide we wanted to hang out and meet some people we tweeted with then chose a location and Bam! People actually showed up.

Jeff Cutler & Christine Major MargUp! (photo credit: Steve Garfield http://www.stevegarfield.com & http://www.twitter.com/stevegarfield

Since then, I have planned many other TweetUps including, the #MargUp at Margarita’s in Portsmouth, the #NHTweetUp at The Portsmouth Gas Light Co. (which ended up in the upstairs lounge because it rained) and some movie-themed events such as the #BondUp for the James Bond movie Quantum of Silence and the #BostonBeamUp for the new Star Trek movie. In all cases, we were able to draw a nice group  - both Twitter users and non-Twitter users, who also shared the same passion for networking and just hanging out with friends (along with movies and popcorn).

The latest NHTweetUp - tagged The #DeckUp – took place on 8/12/09 at The Portsmouth Gas Light Co. again, this time on their outdoor deck since the weather actually cooperated with us. Local videographer/photographer Jay Duchin from Duchin Productions attended and brought along his video equipment to capture some on-site interviews and footage of the event. He asked a few attendees, including myself, several questions about TweetUps, specifically what makes for a good event and the benefits of attending a TweetUp. Below is the final version of his video. If you are curious about what a TweetUp is or the value of attending them, you will want to check this out. Better yet, find out when the next TweetUp is taking place in your area and just go!

So what do you think? What makes for a good TweetUp/networking event? Let me know your thoughts with a comment below. Would love to hear from you as I have been having many discussions around this topic lately with varying degrees of responses. A future blog post perhaps? You bet!

Photo credit: MargUp Jeff Cuter & Christine Major photo taken by Steve Garfield