Posts Tagged "Social Media"
Location Based Services: So Shiny and New, But How Does Your Organization Use It?
foursquare, Gowalla, Whrrl, Pegshot, Brightkite – LBS overload – oh my! I’m likely missing a boatload of LBS services currently available on the market, but you get the picture that there are a lot. If you haven’t been on some remote island or on a Carnival Cruise for the past six or so months, you are likely aware that LBS or Location Based Service is a sizzling hot...
Read MoreStop Talking About Social Media. Just Do It!
I was recently asked to keynote the final presentation at the NH Travel Council’s Governor’s Conference on Tourism in Portsmouth, NH. My focus was (shock, surprise) social media. But instead of just talking about social media, which frankly, I think there is too much talk about social media and not enough doing, I decided to share some real examples of organizations within the...
Read MoreCause-Driven Social Networking: OurCompassion
While at SXSW in Austin at the Social Media Clubhouse, I had the opportunity to chat with Katy Balsis, community manager for OurCompassion.org (@compassion on Twitter) - a cause-driven global social network which is powered by Awareness, Inc. (full disclosure…I work for Awareness). According to OurCompassion (OC), the community, which was launched in June 2009, is “a place for all...
Read MoreUSATODAY.com – A Social Media Case Study Webinar
I recently had the pleasure of working with Brian Dresher, marketing manager for USATODAY.com for an #AwarenessInc webinar he presented with us yesterday afternoon. It was a great session that showcased some of the innovative social media initiatives the USATODAY brand is working on including: The transformation of the news brand from macro to micro – a news brand traditionally...
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