Posts Tagged "Social Media Marketing"
Social Media Success Starts With YOU!
It’s time that businesses stop thinking of social media as a separate function and instead view it as a part of the entire organization! I couldn’t agree more with this statement from Leslie Poston, co-author of Twitter for Dummies, Founder of Uptown Uncorked and guest presenter of our latest AwarenessInc webinar. During Leslie’s webinar “Social Media Success Starts...
Read MoreReading the Social Marketing Tea Leaves
I don’t drink coffee. I admit it. I am often embarrassed when hanging out with my coffee-loving friends when they find out I don’t enjoy the beverage. Hey, I just never acquired a taste for coffee. Perhaps I just haven’t tried hard enough. But, why bother trying when what I do love is a great cup of tea. I happen to drink a lot of it. Chai tea is my favorite with a mean cup...
Read MoreIs Your Business a Social Biz?
Caroline Dangson, research analyst for IDC recently participated in an Awareness, Inc. webinar where she presented “Breaking Down Operational Barriers to #Socialbiz Success.” During the webinar, Caroline shared with us the top ten operational barriers to social business success as well as the ten best practices for socializing your business. I outlined those in this post for you, but...
Read MoreFord’s Social Media Strategy – From Zero to 60
Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance to hear the story behind Ford’s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust Barometer, it’s certainly not...
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