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	<title>Serial Networking &#187; Scott Monty</title>
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		<title>Reaching the Socialnomic Level &#8211; Video Q&amp;A with Erik Qualman &#8211; Part 2</title>
		<link>http://www.christinemajor.com/personal/reaching-the-socialnomic-level-video-qa-with-erik-qualman-part-2/899/</link>
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		<pubDate>Mon, 23 Aug 2010 16:59:16 +0000</pubDate>
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				<category><![CDATA[Personal]]></category>
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		<category><![CDATA[Scott Monty]]></category>
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		<description><![CDATA[In part 2 of 2 of Mike Lewis&#8217; discussion with Erik Qualman, author of Socialnomics, Erik discusses the upcoming release of the second edition of his book slated to come out in October. Erik also chats with us about his thoughts around Scott Monty of Ford Motor Co.&#8217;s use of social media and Old Spice&#8217;s recent marketing campaign. For the [...]]]></description>
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		<title>Ford&#8217;s Social Media Strategy &#8211; From Zero to 60</title>
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		<pubDate>Tue, 10 Nov 2009 14:48:20 +0000</pubDate>
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		<category><![CDATA[Scott Monty]]></category>
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		<description><![CDATA[Who do people trust to get their information from? This is the question posed by Scott Monty, Ford&#8217;s head of social media when we had a chance to hear the story behind Ford&#8217;s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust [...]]]></description>
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