Posts Tagged "Scott Monty"
Reaching the Socialnomic Level – Video Q&A with Erik Qualman – Part 2
In part 2 of 2 of Mike Lewis’ discussion with Erik Qualman, author of Socialnomics, Erik discusses the upcoming release of the second edition of his book slated to come out in October. Erik also chats with us about his thoughts around Scott Monty of Ford Motor Co.’s use of social media and Old Spice’s recent marketing campaign. For the record…I am really bummed and...
Read MoreFord’s Social Media Strategy – From Zero to 60
Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance to hear the story behind Ford’s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust Barometer, it’s certainly not...
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