Posts Tagged "ROI"

Ring….Ring…Time to Pick Up that Social Media Phone

Posted by on Feb 1, 2010 in Events, Social Media | 0 comments

Is your social phone ringing off the hook? If you aren’t listening, then you will never know.  During a recent  #AwarenessInc webinar, “Answering the Social Phone,” David Alston of Radian6 discussed what organizations should listen for online, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss’ on the importance of using...

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Social Media Engagement From the Queen of Measurement

Posted by on Jan 21, 2010 in Social Media, Videos | 0 comments

Katie Paine, isn’t called the “Queen of Measurement” for nothing. During a recent webinar hosted by Mike Lewis (aka @BostonMike) of Awareness (@AwarenessInc) Katie discussed how engagement within communities goes beyond just tracking blogs and instead involves looking at the whole tenor of the conversation. It was a great session with some valuable information, especially for...

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