Posts Tagged "Portsmouth Regional Hospital"

The ROI Of Saving a Life – Hospitals and Social Media

Posted by christinemajor on Sep 1, 2010 in Personal, Social Media, Videos | 0 comments

I recently had the opportunity to sit down with Grant Sanborn who is the Director of Interactive Marketing for the Hospital Coporation of America to learn more about their social media strategy. Knowing that the health industry, much like the financial industry, is highly regulated, I was curious to find our from Grant how he was able to launch their social media campaign within its 17...