Posts Tagged "Mike Lewis"
Social Media Goes Multiplatform with Paul Gillin
Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a...
Read MorePlay Ball!! Spring Fever #SoxUp at Fenway
I got spring fever…and the only cure is more #SoxUp!! I can’t wait for the Spring Fever #SoxUp at the Absolut Clubhouse at Fenway Park taking place on Thursday, February 25th. The Boston Red Sox along with The Social Marketing Hub (we will be talking more about that later) are joining forces to bring you this awesome night of networking and fun. Learn more by watching this...
Read MoreRing….Ring…Time to Pick Up that Social Media Phone
Is your social phone ringing off the hook? If you aren’t listening, then you will never know. During a recent #AwarenessInc webinar, “Answering the Social Phone,” David Alston of Radian6 discussed what organizations should listen for online, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss’ on the importance of using...
Read MoreSocial Media Engagement From the Queen of Measurement
Katie Paine, isn’t called the “Queen of Measurement” for nothing. During a recent webinar hosted by Mike Lewis (aka @BostonMike) of Awareness (@AwarenessInc) Katie discussed how engagement within communities goes beyond just tracking blogs and instead involves looking at the whole tenor of the conversation. It was a great session with some valuable information, especially for...
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