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	<title>Serial Networking &#187; Marketing</title>
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		<title>Sullivan Tire: Driving Social Media Engagement Success</title>
		<link>http://www.christinemajor.com/social-media/sullivan-tire-driving-social-media-engagement-success/993/</link>
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		<pubDate>Tue, 19 Oct 2010 09:45:33 +0000</pubDate>
		<dc:creator>christinemajor</dc:creator>
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		<description><![CDATA[While at the Inbound Marketing Summit #IMS10, I had a chance to have a long overdue chat with my buddy, Mark Gillard, Marketing Manager for Sullivan Tire to talk to him about the company&#8217;s social media strategy. If you aren&#8217;t familar with Sullivan Tire, they are kind of an icon in the tire and car care business [...]]]></description>
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		<title>Video: UnInterview with UnMarketing&#8217;s Scott Stratten</title>
		<link>http://www.christinemajor.com/social-media/video-uninterview-with-unmarketings-scott-stratten/988/</link>
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		<pubDate>Thu, 14 Oct 2010 20:23:38 +0000</pubDate>
		<dc:creator>christinemajor</dc:creator>
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		<description><![CDATA[I admit it. I really didn&#8217;t know who Scott Stratten (aka @UnMarketing) was before his new book UnMarketing came across my desk. I mean, I had been following him on Twitter, but really didn&#8217;t follow him &#8211; if you get my drift.1  With thousands of people in my Twitter feed, I guess he just got lost [...]]]></description>
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		<title>The Anatomy of a Social Media Professional – and Why You Need One</title>
		<link>http://www.christinemajor.com/social-media/the-anatomy-of-a-social-media-professional-%e2%80%93-and-why-you-need-one/191/</link>
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		<pubDate>Thu, 03 Sep 2009 00:21:49 +0000</pubDate>
		<dc:creator>christinemajor</dc:creator>
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		<description><![CDATA[*I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program. Since many of the attendees were from smaller companies, I stressed that any business – big or small – could benefit from implementing [...]]]></description>
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