Posts Tagged "Marketing"
Sullivan Tire: Driving Social Media Engagement Success
While at the Inbound Marketing Summit #IMS10, I had a chance to have a long overdue chat with my buddy, Mark Gillard, Marketing Manager for Sullivan Tire to talk to him about the company’s social media strategy. If you aren’t familar with Sullivan Tire, they are kind of an icon in the tire and car care business here in the New England area and doing a great job utilizing social...
Read MoreVideo: UnInterview with UnMarketing’s Scott Stratten
I admit it. I really didn’t know who Scott Stratten (aka @UnMarketing) was before his new book UnMarketing came across my desk. I mean, I had been following him on Twitter, but really didn’t follow him – if you get my drift.1 With thousands of people in my Twitter feed, I guess he just got lost in the noise. Well, that is a darn shame. A darn shame, I tell ya! And something I...
Read MoreThe Anatomy of a Social Media Professional – and Why You Need One
*I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program. Since many of the attendees were from smaller companies, I stressed that any business – big or small – could benefit from implementing some form of social media strategy into their organization....
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