I also pulled a few of the tweets that highlighted some of the key discussion points/quotes from Katie’s webinar and pasted them below. If you would like to continue the discussion, feel free to add your comments below or via twitter with the hashtag #awarenessinc.

amybomar: People use & prefer different channels, expect different responses from the different channels. #awarenessinc

kellyrfeller: Wow, great objective: “Move folks from (neutral) conversation to engagement.” Big opportunity since 95% of content is neutral. #awarenessinc

IT4GenY: “research without insight is just trivia.” #awarenessinc

amybomar: Focus on fewer key messages with shorter sentences. #awarenessinc

msmamet: Blog and Twitter are the most common social media for Consumer brands @kdpaine #awarenessinc

goodridge: “There is no Audience, ther are multiple consituencies” – @kdpaine #awarenessinc

tguch: “You become what you measure” #awarenessinc

joshgunkel: good quote @kdpaine “you become what you measure” I also like “what gets measured gets repeated” #awarenessinc

amybomar: Should you blog or Twitter? Ask your customers! (via @kdpaine webinar) #awarenessinc
 

What’s Coming Up Next?

On January 28th at 2PM ET the amazing David Alston, VP Marketing and Community at Radian6 will be the featured guest for the next Awareness webinar. During his session, “Are you answering the “social phone?” David will talk about what to listen for, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss. Additional details and registration form can be accessed here: http://info.awarenessnetworks.com/SocialPhone.html