Posts Tagged "Inc."
Cause-Driven Social Networking: OurCompassion
While at SXSW in Austin at the Social Media Clubhouse, I had the opportunity to chat with Katy Balsis, community manager for OurCompassion.org (@compassion on Twitter) - a cause-driven global social network which is powered by Awareness, Inc. (full disclosure…I work for Awareness). According to OurCompassion (OC), the community, which was launched in June 2009, is “a place for all...
Read MoreFord’s Social Media Strategy – From Zero to 60
Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance to hear the story behind Ford’s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust Barometer, it’s certainly not...
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