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	<title>Serial Networking &#187; Ford</title>
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		<title>Social Media Goes Multiplatform with Paul Gillin</title>
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		<pubDate>Wed, 07 Apr 2010 15:05:40 +0000</pubDate>
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		<description><![CDATA[Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that marketers warmed to the idea that using multiple social media channels [...]]]></description>
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		<title>What is Community?</title>
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		<pubDate>Sat, 28 Nov 2009 03:00:18 +0000</pubDate>
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		<description><![CDATA[Chris Brogan wrote about the difference between audience and community where he said &#8220;The difference between an audience and a community is which direction the chairs are pointing.&#8221; Well, I happen to love that statement and believe in it completely. What he was trying to say, or at least what I interpret what he was [...]]]></description>
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		<title>Ford&#8217;s Social Media Strategy &#8211; From Zero to 60</title>
		<link>http://www.christinemajor.com/social-media/fords-social-media-strategy-from-zero-to-60/422/</link>
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		<pubDate>Tue, 10 Nov 2009 14:48:20 +0000</pubDate>
		<dc:creator>christinemajor</dc:creator>
				<category><![CDATA[Networking]]></category>
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		<description><![CDATA[Who do people trust to get their information from? This is the question posed by Scott Monty, Ford&#8217;s head of social media when we had a chance to hear the story behind Ford&#8217;s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust [...]]]></description>
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