Posts Tagged "Engagement"
Sullivan Tire: Driving Social Media Engagement Success
While at the Inbound Marketing Summit #IMS10, I had a chance to have a long overdue chat with my buddy, Mark Gillard, Marketing Manager for Sullivan Tire to talk to him about the company’s social media strategy. If you aren’t familar with Sullivan Tire, they are kind of an icon in the tire and car care business here in the New England area and doing a great job utilizing social...
Read MoreVideo: UnInterview with UnMarketing’s Scott Stratten
I admit it. I really didn’t know who Scott Stratten (aka @UnMarketing) was before his new book UnMarketing came across my desk. I mean, I had been following him on Twitter, but really didn’t follow him – if you get my drift.1 With thousands of people in my Twitter feed, I guess he just got lost in the noise. Well, that is a darn shame. A darn shame, I tell ya! And something I...
Read MoreRing….Ring…Time to Pick Up that Social Media Phone
Is your social phone ringing off the hook? If you aren’t listening, then you will never know. During a recent #AwarenessInc webinar, “Answering the Social Phone,” David Alston of Radian6 discussed what organizations should listen for online, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss’ on the importance of using...
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