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		<title>Ring&#8230;.Ring&#8230;Time to Pick Up that Social Media Phone</title>
		<link>http://www.christinemajor.com/social-media/ring-ring-time-to-pick-up-that-social-media-phone/685/</link>
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		<pubDate>Mon, 01 Feb 2010 18:00:28 +0000</pubDate>
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		<description><![CDATA[Is your social phone ringing off the hook? If you aren&#8217;t listening, then you will never know.  During a recent  #AwarenessInc webinar, &#8220;Answering the Social Phone,&#8221; David Alston of Radian6 discussed what organizations should listen for online, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss&#8217; on the importance of using [...]]]></description>
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		<title>Social Media Engagement From the Queen of Measurement</title>
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		<pubDate>Thu, 21 Jan 2010 20:29:06 +0000</pubDate>
		<dc:creator>christinemajor</dc:creator>
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		<description><![CDATA[Katie Paine, isn&#8217;t called the &#8220;Queen of Measurement&#8221; for nothing. During a recent webinar hosted by Mike Lewis (aka @BostonMike) of Awareness (@AwarenessInc) Katie discussed how engagement within communities goes beyond just tracking blogs and instead involves looking at the whole tenor of the conversation. It was a great session with some valuable information, especially for those organizations [...]]]></description>
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		<title>What is Community?</title>
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		<pubDate>Sat, 28 Nov 2009 03:00:18 +0000</pubDate>
		<dc:creator>christinemajor</dc:creator>
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		<description><![CDATA[Chris Brogan wrote about the difference between audience and community where he said &#8220;The difference between an audience and a community is which direction the chairs are pointing.&#8221; Well, I happen to love that statement and believe in it completely. What he was trying to say, or at least what I interpret what he was [...]]]></description>
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