Posts Tagged "AwarenessInc"
Video: UnInterview with UnMarketing’s Scott Stratten
I admit it. I really didn’t know who Scott Stratten (aka @UnMarketing) was before his new book UnMarketing came across my desk. I mean, I had been following him on Twitter, but really didn’t follow him – if you get my drift.1 With thousands of people in my Twitter feed, I guess he just got lost in the noise. Well, that is a darn shame. A darn shame, I tell ya! And something I...
Read MorePeople Make Businesses Better, Not Social Media – Webinar with Brian Simpson
During our recent #AwarenessInc webinar series, Brian Simpson, Director Social Hospitality at The Roger Smith Hotel in NYC, shared some of his real-world experiences as the Director of Social Hospitality at The Roger Smith Hotel and heroic cancer survivor. Some of the topics Brian discussed during his webinar included: Be Grounded: Why you need to have a grounded business before...
Read MoreReaching the Socialnomic Level – Video Q&A with Erik Qualman – Part 2
In part 2 of 2 of Mike Lewis’ discussion with Erik Qualman, author of Socialnomics, Erik discusses the upcoming release of the second edition of his book slated to come out in October. Erik also chats with us about his thoughts around Scott Monty of Ford Motor Co.’s use of social media and Old Spice’s recent marketing campaign. For the record…I am really bummed and...
Read MoreReaching the Socialnomic Level – Video Q&A with Erik Qualman – Part 1
I recently had a chance to sit down with Erik Qualman, really tall guy and author of Socialnomics. Perhaps you have also seen his “Social Media Revolution” Videos that went viral? Well…Mike Lewis, VP of Marketing at Awareness, Inc. asked him a few questions about Socialnomics and what’s been happening with the book since it was first published as well as what it means...
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