Posts Tagged "Awareness"
Reading the Social Marketing Tea Leaves
I don’t drink coffee. I admit it. I am often embarrassed when hanging out with my coffee-loving friends when they find out I don’t enjoy the beverage. Hey, I just never acquired a taste for coffee. Perhaps I just haven’t tried hard enough. But, why bother trying when what I do love is a great cup of tea. I happen to drink a lot of it. Chai tea is my favorite with a mean cup...
Read MoreIs Your Business a Social Biz?
Caroline Dangson, research analyst for IDC recently participated in an Awareness, Inc. webinar where she presented “Breaking Down Operational Barriers to #Socialbiz Success.” During the webinar, Caroline shared with us the top ten operational barriers to social business success as well as the ten best practices for socializing your business. I outlined those in this post for you, but...
Read MoreGot Community?
I had a chance to talk to online community manager, Andrew Hemingway, while attending PodCampNH in November. To be honest, I kind of cornered him after his session where he talked about the role of the community manager in an organization. We chatted a bit about his passion for online communities, what goes into successfully creating and managing one and why brands should create their...
Read MoreWhat is Community?
Chris Brogan wrote about the difference between audience and community where he said “The difference between an audience and a community is which direction the chairs are pointing.” Well, I happen to love that statement and believe in it completely. What he was trying to say, or at least what I interpret what he was trying to say (Chris, you can correct me if I am wrong later) is...
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