Posts Tagged "Awareness"
Video: UnInterview with UnMarketing’s Scott Stratten
I admit it. I really didn’t know who Scott Stratten (aka @UnMarketing) was before his new book UnMarketing came across my desk. I mean, I had been following him on Twitter, but really didn’t follow him – if you get my drift.1 With thousands of people in my Twitter feed, I guess he just got lost in the noise. Well, that is a darn shame. A darn shame, I tell ya! And something I...
Read MoreSXSW Interview Series – Jen Wojcik of Pinqued
For this next SXSW video Interview I managed to grab Jen Wojcik, sit her down and chat with her a bit during the TechKaraoke event at SXSW which my company, Awareness, Inc. sponsored. Jen is the co-founder along with Kate Buck of the interactive event planning company,Pinqued. Partnering with the TechKaraoke founder, Brett Petersel, Jen and Kate put on a fantastic event at SXSW which included...
Read MoreSXSW Interview Series: Brian Dresher of USATODAY.com
To kick off the series of interviews we shot during SXSW (finally) I thought I would share the video of my chat with Brian Dresher, Marketing Manager for USATODAY.com about the publication’s social media strategy as well as plans for how they are going to use The Awareness Social Marketing Hub as one of it’s early experience users. Want to learn more about how USATODAY.com is using...
Read MoreCause-Driven Social Networking: OurCompassion
While at SXSW in Austin at the Social Media Clubhouse, I had the opportunity to chat with Katy Balsis, community manager for OurCompassion.org (@compassion on Twitter) - a cause-driven global social network which is powered by Awareness, Inc. (full disclosure…I work for Awareness). According to OurCompassion (OC), the community, which was launched in June 2009, is “a place for all...
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