I recently had the pleasure of working with Brian Dresher, marketing manager for USATODAY.com for an #AwarenessInc webinar he presented with us yesterday afternoon. It was a great session that showcased some of the innovative social media initiatives the USATODAY brand is working on including:
- The transformation of the news brand from macro to micro – a news brand traditionally represented journalists, but with tools like Twitter, journalists now represent the brand. This macro to micro transformation has an impact on breaking news, news curation, and audience engagement.
- Social Blog – USATODAY.com is one of the first mainstream media organizations to have a blog about social media. This is aimed to share and communicate with advertisers and its audience about what they are doing in social media and to share best practices. http://social.usatoday.com
- Fark – learn how this deal came together and why it benefits both brands, http://fark.usatoday.com
- Twitter Index Page, general, http://twitter.usatoday.com, and for Olympics, http://content.usatoday.com/twitter/Olympics.aspx
- Internal social media training to generate awareness and educate staff
- Learn how USATODAY.com evaluates ROIII (yes, three Is! Investment, Interaction, and Influence)
If you were not able to join us for yesterday’s webinar or want to watch it again, we have provided the recording below for you to view. You can also view Brian’s slides via Slideshare here.
Continue the discussion!
Just because the webinar is over doesn’t mean the discussion has to end. If you have any questions for Brian Dresher or myself, please feel free to ask away in the comment section or if you feel like tweeting your question, tag it with #awarenessinc #usatoday and we will be sure to respond.
