Social Media Goes Multiplatform with Paul Gillin
Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a greater impact than if the tools were used in isolation.
This is among the preliminary results of a multi-client research study undertaken by Paul Gillin Communications earlier this year.
These and other findings were shared by Paul in a recent #AwarenessInc Webinar below. During the webinar Paul also highlighted several case studies with brands such as Coca-Cola, Ford Motor Company, Cisco Systems, Dell and Sodexo discussing the value each achieved from individual platforms, the metrics they each used to judge success and the insights businesses have learned from their early experiences.
The complete webinar can be viewed below. If you want to go deeper into the research, a copy of Paul’s report can be downloaded for free here.
Enjoy!
