During the recent Social Media Breakfast NH at The Portsmouth Tea Co on 10/23/2009, I had the opportunity to hear UNH Senior, Anthony Liang speak about how his generation – Generation Y – prefers to interact with brands. For this generation and, in my opinion, for many others, its really about interacting and connecting with a brand on a more personal level. The internet is making this one-on-one interaction possible on a global scale that was never possible before.
Any brand that has not embraced social media or has a presence but not really managing it properly is missing out on connecting with and engaging with consumers. Anthony’s generation not only expects to be able to interact with brands online, but these real connections form their opinions of those brands and drive their decisions to buy and also tell their friends about their experience with that brand. In a world where word of mouth is a huge factor in driving purchasing decisions, brands need to make sure they are making a great impression with their consumers.
To learn more, please check out my video interview with Anthony below to hear his thoughts on how his generation prefers to interact with brands and some tips on how to do so.
How do you prefer to interact with brands? What effects your decision to buy from one brand over the other? Please share your thoughts in the comment section below.
