Katie Paine, isn’t called the “Queen of Measurement” for nothing. During a recent webinar hosted by Mike Lewis (aka @BostonMike) of Awareness (@AwarenessInc) Katie discussed how engagement within communities goes beyond just tracking blogs and instead involves looking at the whole tenor of the conversation. It was a great session with some valuable information, especially for those organizations struggling with how to measure social media success. If you haven’t seen it or just want to watch it again, the complete webinar is below for your learning pleasure!
I also pulled a few of the tweets that highlighted some of the key discussion points/quotes from Katie’s webinar and pasted them below. If you would like to continue the discussion, feel free to add your comments below or via twitter with the hashtag #awarenessinc.
amybomar: People use & prefer different channels, expect different responses from the different channels. #awarenessinc
kellyrfeller: Wow, great objective: “Move folks from (neutral) conversation to engagement.” Big opportunity since 95% of content is neutral. #awarenessinc
IT4GenY: “research without insight is just trivia.” #awarenessinc
amybomar: Focus on fewer key messages with shorter sentences. #awarenessinc
msmamet: Blog and Twitter are the most common social media for Consumer brands @kdpaine #awarenessinc
goodridge: “There is no Audience, ther are multiple consituencies” – @kdpaine #awarenessinc
tguch: “You become what you measure” #awarenessinc
joshgunkel: good quote @kdpaine “you become what you measure” I also like “what gets measured gets repeated” #awarenessinc
amybomar: Should you blog or Twitter? Ask your customers! (via @kdpaine webinar) #awarenessinc
What’s Coming Up Next?
On January 28th at 2PM ET the amazing David Alston, VP Marketing and Community at Radian6 will be the featured guest for the next Awareness webinar. During his session, “Are you answering the “social phone?” David will talk about what to listen for, what to say when you engage, and of course, how to measure your efforts and ‘convince the boss. Additional details and registration form can be accessed here: http://info.awarenessnetworks.com/SocialPhone.html
