Social Media Success Starts With YOU!
It’s time that businesses stop thinking of social media as a separate function and instead view it as a part of the entire organization! I couldn’t agree more with this statement from Leslie Poston, co-author of Twitter for Dummies, Founder of Uptown Uncorked and guest presenter of our latest AwarenessInc webinar.
During Leslie’s webinar “Social Media Success Starts with You!” she shared how to bring social media into your organization and, more importantly, how to support it.
When talking to people about incorporating social media in their overall marketing strategy, I often like to play off the famous “Field of Dreams” quote and tell people ”just because you build it, it doesn’t mean they will come.” This is exactly what Leslie was stressing in her presentation. Setting up your multiple channels such as a Facebook page, Flickr and Twitter accounts are a great first step, but that’s it. It’s just just a first step and the easiest one. The hard part is managing those accounts and, as Leslie pointed out, you have to nurture them and help them grow or success will be hard to come by.
Along with discussing some huge hurdles many organizations are faced with, other key takeaways from her presentation which can be viewed below include:
- Stop tripping over the social tools; focus on a handful and master those before moving on to the next shiny thing
- Social media is not new; its the same thing we used to use for business, but with prettier, more attractive packaging that is easier to use
- Did you know that social media was born in 1978?
- Social media buy-in from the top down is crucial for its success in any organization
- Companies need to give their employees flex time to use social media tools to help promote their business
- The customer is not always right
- How do you manage it all?
The slides including the additional links Leslie added post webinar can be found on her Uptown Uncorked site here: http://uptownuncorked.com/2010/06/29/social-media-starts-with-you/
Video and slides can be downloaded here: http://www.awarenessnetworks.com/learning/webinars/poston
