Posts made in September, 2010

Kicking Fear at 300 Feet

  Holy Crap! It’s really that big Yesterday I did something that I never thought I would ever try in my life. I rappelled down a 300+ foot building. The Brady Sullivan building on Elm Street in Manchester, NH. to be specific. Why? On purpose? What the hell are you thinking? Do you have your life insurance policy updated? Those are just a few of the questions I received after I made my...

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Unleash Your Inner Superhero

During Jeff Pulver’s 140 Conference last week I got the idea for a video project after listening to Christopher Penn’s talk “Awaken Your Superhero” where he discussed how social media is giving everyone superhero powers. It was one of my favorite presentations of the day and thanks to Sean Zinsmeister @SZinsmeister, I am able to share it with you below. My idea for...

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The ROI Of Saving a Life – Hospitals and Social Media

I recently had the opportunity to sit down with Grant Sanborn who is the Director of Interactive Marketing for the Hospital Coporation of America to learn more about their social media strategy. Knowing that the health industry, much like the financial industry, is highly regulated, I was curious to find our from Grant how he was able to launch their social media campaign within its 17...

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