Posts made in April, 2010
USATODAY.com – A Social Media Case Study Webinar
I recently had the pleasure of working with Brian Dresher, marketing manager for USATODAY.com for an #AwarenessInc webinar he presented with us yesterday afternoon. It was a great session that showcased some of the innovative social media initiatives the USATODAY brand is working on including: The transformation of the news brand from macro to micro – a news brand traditionally...
Read MoreSocial Media Goes Multiplatform with Paul Gillin
Businesses began dipping their toes into the social media pool as early as 2005, but the last two years saw them jump in with both feet. One of the primary developments in the social media landscape driving the rapid expansion of activities was that marketers warmed to the idea that using multiple social media channels together, and coordinating messages between them, collectively achieved a...
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