Posts made in April, 2010
SXSW Interview Series – Jen Wojcik of Pinqued
For this next SXSW video Interview I managed to grab Jen Wojcik, sit her down and chat with her a bit during the TechKaraoke event at SXSW which my company, Awareness, Inc. sponsored. Jen is the co-founder along with Kate Buck of the interactive event planning company,Pinqued. Partnering with the TechKaraoke founder, Brett Petersel, Jen and Kate put on a fantastic event at SXSW which included...
Read MoreSXSW Interview Series: Brian Dresher of USATODAY.com
To kick off the series of interviews we shot during SXSW (finally) I thought I would share the video of my chat with Brian Dresher, Marketing Manager for USATODAY.com about the publication’s social media strategy as well as plans for how they are going to use The Awareness Social Marketing Hub as one of it’s early experience users. Want to learn more about how USATODAY.com is using...
Read MoreAre You A Fair-Weather Networker?
You’ve heard of a fair-weather friend? You know, those people that go MIA and once in a while they rear their heads when they need something from you. Well, I want to talk about what I call the fair-weather networker. Like the fair-weather friend, the fair-weather networker typically takes action when there is a need. But the difference here is that when it comes to a friend, I am always...
Read MoreCause-Driven Social Networking: OurCompassion
While at SXSW in Austin at the Social Media Clubhouse, I had the opportunity to chat with Katy Balsis, community manager for OurCompassion.org (@compassion on Twitter) - a cause-driven global social network which is powered by Awareness, Inc. (full disclosure…I work for Awareness). According to OurCompassion (OC), the community, which was launched in June 2009, is “a place for all...
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