Posts made in January, 2010

Social Media Engagement From the Queen of Measurement

Posted by on Jan 21, 2010 in Social Media, Videos | 0 comments

Katie Paine, isn’t called the “Queen of Measurement” for nothing. During a recent webinar hosted by Mike Lewis (aka @BostonMike) of Awareness (@AwarenessInc) Katie discussed how engagement within communities goes beyond just tracking blogs and instead involves looking at the whole tenor of the conversation. It was a great session with some valuable information, especially for...

Read More

Are You Fueling Your Fanbase?

Posted by on Jan 14, 2010 in Social Media, Speaking | 0 comments

You have likely seen the ENGAGEMENT db study that Charlene Li of Altimeter Group wrote in conjunction with Wet Paint. If you haven’t, I highly recommend taking a peek. The study looked at the top 100 brands according to Businessweek’s Interbrand Best Global Brands ranking and how they each engaged with different social media channels – a total of 11. What the study...

Read More

Reading the Social Marketing Tea Leaves

Posted by on Jan 7, 2010 in Networking, Social Media, Videos | 3 comments

I don’t drink coffee. I admit it. I am often embarrassed when hanging out with my coffee-loving friends when they find out I don’t enjoy the beverage. Hey, I just never acquired a taste for coffee. Perhaps I just haven’t tried hard enough. But, why bother trying when what I do love is a great cup of tea. I happen to drink a lot of it. Chai tea is my favorite with a mean cup...

Read More