Posts made in November, 2009
What is Community?
Chris Brogan wrote about the difference between audience and community where he said “The difference between an audience and a community is which direction the chairs are pointing.” Well, I happen to love that statement and believe in it completely. What he was trying to say, or at least what I interpret what he was trying to say (Chris, you can correct me if I am wrong later) is...
Read MoreFord’s Social Media Strategy – From Zero to 60
Who do people trust to get their information from? This is the question posed by Scott Monty, Ford’s head of social media when we had a chance to hear the story behind Ford’s social media strategy during a recent Awareness, Inc. webinar. The answer is certainly not from corporations. Scott pointed out that according to the Edelman Trust Barometer, it’s certainly not...
Read MoreBattle Decks – A Lesson in Quick Thinking and BS
My PodCamp New Hampshire wrap-up post will be coming, but I just couldn’t wait to share the “Best Of Battle Decks PodCamp NH” video with everyone. I had the opportunity to lead a session while at the Inaugural PodCamp NH last weekend. Having participated in the Battle Decks session led by Gradon Tripp at PodCamp Boston and seeing the Battle Decks SXSW video, I was inspired to...
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