Video: UnInterview with UnMarketing’s Scott Stratten
I admit it. I really didn’t know who Scott Stratten (aka @UnMarketing) was before his new book UnMarketing came across my desk. I mean, I had been following him on Twitter, but really didn’t follow him – if you get my drift.1 With thousands of people in my Twitter feed, I guess he just got lost in the noise. Well, that is a darn shame. A darn shame, I tell ya! And something I...
Read MoreUnleash Your Inner Superhero
During Jeff Pulver’s 140 Conference last week I got the idea for a video project after listening to Christopher Penn’s talk “Awaken Your Superhero” where he discussed how social media is giving everyone superhero powers. It was one of my favorite presentations of the day and thanks to Sean Zinsmeister @SZinsmeister, I am able to share it with you below. My idea for...
Read MoreThe ROI Of Saving a Life – Hospitals and Social Media
I recently had the opportunity to sit down with Grant Sanborn who is the Director of Interactive Marketing for the Hospital Coporation of America to learn more about their social media strategy. Knowing that the health industry, much like the financial industry, is highly regulated, I was curious to find our from Grant how he was able to launch their social media campaign within its 17...
Read MorePeople Make Businesses Better, Not Social Media – Webinar with Brian Simpson
During our recent #AwarenessInc webinar series, Brian Simpson, Director Social Hospitality at The Roger Smith Hotel in NYC, shared some of his real-world experiences as the Director of Social Hospitality at The Roger Smith Hotel and heroic cancer survivor. Some of the topics Brian discussed during his webinar included: Be Grounded: Why you need to have a grounded business before...
Read More
