Stop Talking About Social Media. Just Do It!
I was recently asked to keynote the final presentation at the NH Travel Council’s Governor’s Conference on Tourism in Portsmouth, NH. My focus was (shock, surprise) social media. But instead of just talking about social media, which frankly, I think there is too much talk about social media and not enough doing, I decided to share some real examples of organizations within the...
Read MoreAre You Fueling Your Fanbase?
You have likely seen the ENGAGEMENT db study that Charlene Li of Altimeter Group wrote in conjunction with Wet Paint. If you haven’t, I highly recommend taking a peek. The study looked at the top 100 brands according to Businessweek’s Interbrand Best Global Brands ranking and how they each engaged with different social media channels – a total of 11. What the study...
Read MoreBattle Decks – A Lesson in Quick Thinking and BS
My PodCamp New Hampshire wrap-up post will be coming, but I just couldn’t wait to share the “Best Of Battle Decks PodCamp NH” video with everyone. I had the opportunity to lead a session while at the Inaugural PodCamp NH last weekend. Having participated in the Battle Decks session led by Gradon Tripp at PodCamp Boston and seeing the Battle Decks SXSW video, I was inspired to...
Read MoreThe Anatomy of a Social Media Professional – and Why You Need One
*I recently spoke at the Greater Manchester Chamber of Commerce breakfast where I discussed the need for a dedicated social media manager to help strategize, launch and manage a social media program. Since many of the attendees were from smaller companies, I stressed that any business – big or small – could benefit from implementing some form of social media strategy into their organization....
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