Unleash Your Inner Superhero
During Jeff Pulver’s 140 Conference last week I got the idea for a video project after listening to Christopher Penn’s talk “Awaken Your Superhero” where he discussed how social media is giving everyone superhero powers. It was one of my favorite presentations of the day and thanks to Sean Zinsmeister @SZinsmeister, I am able to share it with you below. My idea for...
Read MoreThe ROI Of Saving a Life – Hospitals and Social Media
I recently had the opportunity to sit down with Grant Sanborn who is the Director of Interactive Marketing for the Hospital Coporation of America to learn more about their social media strategy. Knowing that the health industry, much like the financial industry, is highly regulated, I was curious to find our from Grant how he was able to launch their social media campaign within its 17...
Read MorePeople Make Businesses Better, Not Social Media – Webinar with Brian Simpson
During our recent #AwarenessInc webinar series, Brian Simpson, Director Social Hospitality at The Roger Smith Hotel in NYC, shared some of his real-world experiences as the Director of Social Hospitality at The Roger Smith Hotel and heroic cancer survivor. Some of the topics Brian discussed during his webinar included: Be Grounded: Why you need to have a grounded business before...
Read MoreLocation Based Services: So Shiny and New, But How Does Your Organization Use It?
foursquare, Gowalla, Whrrl, Pegshot, Brightkite – LBS overload – oh my! I’m likely missing a boatload of LBS services currently available on the market, but you get the picture that there are a lot. If you haven’t been on some remote island or on a Carnival Cruise for the past six or so months, you are likely aware that LBS or Location Based Service is a sizzling hot...
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