The ROI Of Saving a Life – Hospitals and Social Media
I recently had the opportunity to sit down with Grant Sanborn who is the Director of Interactive Marketing for the Hospital Coporation of America to learn more about their social media strategy. Knowing that the health industry, much like the financial industry, is highly regulated, I was curious to find our from Grant how he was able to launch their social media campaign within its 17...
Read MoreReaching the Socialnomic Level – Video Q&A with Erik Qualman – Part 2
In part 2 of 2 of Mike Lewis’ discussion with Erik Qualman, author of Socialnomics, Erik discusses the upcoming release of the second edition of his book slated to come out in October. Erik also chats with us about his thoughts around Scott Monty of Ford Motor Co.’s use of social media and Old Spice’s recent marketing campaign. For the record…I am really bummed and...
Read MoreReaching the Socialnomic Level – Video Q&A with Erik Qualman – Part 1
I recently had a chance to sit down with Erik Qualman, really tall guy and author of Socialnomics. Perhaps you have also seen his “Social Media Revolution” Videos that went viral? Well…Mike Lewis, VP of Marketing at Awareness, Inc. asked him a few questions about Socialnomics and what’s been happening with the book since it was first published as well as what it means...
Read MoreSocial Media Success Starts With YOU!
It’s time that businesses stop thinking of social media as a separate function and instead view it as a part of the entire organization! I couldn’t agree more with this statement from Leslie Poston, co-author of Twitter for Dummies, Founder of Uptown Uncorked and guest presenter of our latest AwarenessInc webinar. During Leslie’s webinar “Social Media Success Starts...
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